Following my work on Urban Grind I wanted to create another brand identity project, but I knew it needed to be wildly different in style and tone. The brand would need to be highly structured, measured and clean with a corporate feel. In the end I decided I would work on an architecture brand, and eventually settled on the name Forma Studio.

This project was really challenging after coming off the free-form ‘dare to be messy’ approach to Urban Grind. While my experience from working on the corporate brand of Geoscience Australia helped immesurably, I found the biggest challenge was finding what collateral was needed for this type of business.