For this project I wanted to not only create a brand identity in a style I’m not overly accustomed to, but I also wanted to create high-quality examples of how that brand could be adapted to various real-world executions. In the case of Urban Grind, I wanted to lean into a grungy, punk-rock style which emphasised a photocopied, DIY aesthetic.

This involved creating a brand identity document for future designs, as well as figuring out what examples would be required for a cafe/bar (such as menus, takeaway cups, and event posters).